Bill Irvine, Chief Executive Officer: Previously CEO of Visionary Media, Inc., a developer and publisher of innovative interactive story books on CD-ROM for children in the early 1990's, Bill most recent experience has been as the general manager of the interactive/digital department for two advertising agencies, The Wolf Group and Cossette Communications. He has long been an advocate of the "wisdom of crowds" and the "user in charge" philosophy of collaborative online efforts. His experience in managing user-generated content environments extends as far back as the highly popular Computer Arts Forum on the Compuserve Information Service.

Mark Allin, Chief Operating Officer: The pure-play entrepreneur on the team, Allin previously developed, launched, staffed, and managed a self-sustaining direct response marketing group for a national mortgage lender that earned $15 million in annual revenue. Mark has long been involved in business start-ups, television programming, and online ventures. Mark brings his business operations expertise and experience in entertainment ventures into the management mix. Allin played in integral role in working the deal that secured our first round of equity investment based on their plan for building a business around the User-Generated Content Ecosystem model.

Simon Gray, Founder and Chief Properties Officer: Having originally founded AboveTopSecret.com in 1997, and being involved in "user generated content" for over ten years, Simon is steeped in the culture of online communities and message boards as he painstakingly grew his brain-child from a modest collection of content to a phenomenon with global reach. Simon brings his awareness of the culture and knack for knowing a viable community focus. As the we prove our "Content Ecosystem" concept, Simon will begin the task of identifying new content areas to apply the business model.

Stephen Melzer, Chief Financial Officer: A successful partner in a midtown Manhattan accounting firm, Stephen is a veteran of packaging angel and first-round venture investment initiatives of varying magnitudes. As we grow into multiple channels of distribution, Stephen's diverse background in the finances of publishing and entertainment will play a key role.

Jeff Lombardy, Director of Sales: A highly successful sales professional with massive rolodex across several industries, Jeff is spearheading our effort into direct sales of advertising inventory across all properties, online and offline.